welcome to PICO BLVD!

An eclectic mix of restaurants, coffee houses, shops and services in beautiful Santa Monica, CA.

let the adventure begin!

Dive in and discover where the locals go.

Now at the Annenberg Community Beach House

415 Pacific Coast Hwy
Santa Monica 90402

Gallery Hours
9am-7pm

Virginia Avenue Park Pico Farmers Market

Every Saturday 8am-1pm

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murals

SERVICEs

AUTO CARE

SHOP

WELLNESS/FITNESS

EAT / DRINK

MEET PICO: Q&A

Artist Amber Goldhammer

Artist Amber Goldhammer has had lots of success in recent years. She is best known for creating vibrant, abstract paintings with a street art edginess.

Building upon layers of bold colors and sweeping gestural movements, her works include positive messages of love and hope, written in a graffiti-style script. We stopped by her sunny studio at 1307 Pico for a chat, and were given a warm welcome and embrace.

meet the bid

Making Pico shine since 2000.

We’re the PICO Improvement District – the team that brings you street banners, landscaped medians, support for Shakespeare in the Park, a Homespun Holiday, and, yes, this website.

We help murals get painted, beautify the streets and work with all sorts of community members – from small businesses to residents to property owners, Virginia Park to City Council, and many, many more – all to keep up that special Pico shine.